The Internet Is Full. Connection Is Empty.
People keep saying “add more value” on social media.
And most business owners hear that as:
Post more tips. Teach more. Create more educational content.
But value doesn’t look like that anymore.
In this episode of No Grey Suits, I unpack how value has shifted from education to connection, why we’re all a bit course-ed out, and what audiences are actually craving in a world full of AI, automation, and overly polished content.
We talk about:
Why tips alone aren’t building trust anymore
What people really mean when they say they want “value”
How inspiration, relatability, and community now outperform education
Why imperfect, human content is beating pretty Canva graphics
How to start showing up without oversharing or making a fool of yourself
Simple ways to build connection on social media without a full production setup
I also touch on the bigger shifts happening across platforms, including Instagram’s renewed focus on social connection, and why even industry giants like Amy Porterfield stepping back from flagship courses is a massive signal that the landscape has changed.
If you’ve been feeling stuck, invisible, or like your “helpful” content isn’t landing anymore, this episode will help you reframe what matters now.
Less perfect.
More human.
Way more effective.
LINKS:
What is Uncanny Valley? https://www.verywellmind.com/what-is-the-uncanny-valley-4846247
Adam Mosseri: https://www.instagram.com/p/DExLMjZzfdv/?hl=en
Amy Porterfields Announcement: https://youtu.be/9jKMqaqgbRI?si=OxLrMIDj9j7pV3FF
