I’m going to say something that sounds wrong, but works better

Sometimes I give clients advice that makes them pause and say,
“Eh… that’s not what we’ve heard today.”

In this episode of No Grey Suits, I’m sharing two unpopular opinions I give my clients all the time. Opinions that, for now anyway (because social media is always changing), I absolutely stand by.

And yes, I’m telling you why.

Unpopular opinion #1

If you’re just starting out on social media - or restarting, or finally trying to give it a proper go - I don’t think you should automatically start on the platform where your ideal audience lives.

I think you should start where you are most comfortable.

The platform you doom scroll.
The one you open without thinking.
The one where you already know where the buttons are and what things are called.

Because confidence and consistency comes before strategy.

Unpopular opinion #2

Over-planning and strict scheduling isn’t helping right now.

I know how good it feels to have a month (or more) of content planned, scheduled, and ticked off. From an admin perspective, it’s very satisfying.

But audiences want human content right now.
They want current, relevant, real.
Not something that feels like it was made up by a marketing department three months ago.

In this episode, I talk about:

• Why over-scheduling can actually waste your time

• How content loses relevance faster than we realise

• Why rigid content buckets aren’t landing the way they used to

• How to build a content library without locking yourself into dates

• And how to leave room for flexibility without posting “on the fly” every day

This one’s a little bit opinionated, a little bit practical, and very much about making social media feel easier and more human again.

If social media has been feeling heavier than it should… this episode is for you.

🎧 Listen in, and I’ll talk to you next week.