Anastasia Geneave, Social Media Coach, presents an in-person social media workshop to a group of business owners. She stands in front of a projector screen with an "about me" slide pictured, wearing a black dress with a bright pink and orange vest

Social Media for Small Business

A 6-week online course for small business owners who know they should be posting, and haven't figured out how yet.

Facilitated by:

Macquarie Community College

You know you're supposed to be on social media. You've known for a while.

You've also known for a while that you're not doing it, or you're doing it badly, or you post once and then vanish for six weeks, like you're in witness protection.

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What Youā€™ll Learn

Weeks 1-2: Ideas and setup

Killing blank page syndrome for good: where ideas come from, how to save them before you lose them, and how to build a swipe file you'll actually use.

Then we set you up properly: camera settings, lighting, sound, a "spot" in your house you can record in without a production, and basic templates in Canva and CapCut/Descript so you're never starting from a blank screen again.

Weeks 3-4: Plan and record short videos

We tackle the camera confidence part, now that you donā€™t have the mechanics to worry about. What to do with your hands, how to stand or sit, to gesture or not to gesture. Speaking smoothly and how to use volume, inflection and speed to your advantage.

You record something using what weā€™ve learned so far. Then we review it as a group if you're brave (encouraged, and it's better than it sounds), or through the structured self-review process I use myself: listen first with the video off and note the filler words, then watch with the sound off and check lighting and angles, then put it together and try again.

Weeks 5-6: Polish and publish

Editing: captions, cuts, a bit of colour and exposure, and the shortcuts that stop editing taking you three hours.

Then exporting properly for each platform, writing hooks and descriptions that work, and using your own transcript to make it easier than it sounds. You'll leave with a hook template library and my Hook Me Up resource.

Anastasia, social media coach from No Grey Suits filming herself on a phone mounted in a ring light. The phone screen (in sharp focus) shows her seated in a yellow armchair in a colourful dinosaur-print dress, mid-gesture and laughing
Anastasia from No Grey Suits smiles warmly at the camera through a large black ring light with a phone mounted in the centre, hands raised in a relaxed mid-gesture. She's wearing a black sleeveless dress, blue glasses, and teal earrings.
Anastasia from No Grey Suits smiles warmly at the camera through a large black ring light with a phone mounted in the centre, hands raised in a relaxed mid-gesture. She's wearing a black sleeveless dress, blue glasses, and teal earrings.
Anastasia sits cross-legged on a green speckled rug, smiling down at a laptop with stickers for "NO GREY SUITS" on her knee. She's wearing an orange blazer over a white top, jeans, and black Converse sneakers.

Who this is for

Small business owners who already know how to open Instagram and just haven't worked out what to post, or how, or when, or why the last three attempts fizzled out.

You don't need experience. You don't need nice equipment. You don't even need to like being on camera yet; that's kind of the point of the course.

Who this isn't for

If you're after a class on how to use your phone or set up an email account, this isn't it - there's a great digital skills course for that, this isn't that one. This is for people already running a business who need a system for showing up on social media, video included.

OVERVIEW

Course Details

28th October - 2nd December

Next Dates

6 x weekly sessions

Sessions

Wednesdays
7:00 - 9:00pm

Day & Time

Online via Zoom

Location

Facilitated by:

Logo of MACQUARIE Community College with orange and blue lettering
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A woman with red hair smiling, wearing a patterned blouse and holding a pink book or tablet.

Susannah Ferreira, via Google Reviews

ā€œAnastasia's enthusiasm overflows when talking all things branding and marketing. She's very generous with her knowledge and super encouraging, making you feel more confident with video content, messaging and copy. Highly recommend! Thank you :)ā€

Questions Meet Their Match

No. If you were already good on camera you wouldn't need this course. Nobody starts confident, they just get more practice than everyone else.

Do I need to be good on camera already?

1

Sessions are recorded, so you won't lose the content. You will miss the group review and opportunity to ask questions though, and that's the best bit.

What if I miss a week?

2

Same facilitator, much bigger scope. Camera work is still a big part of it, but this version covers the whole system: ideas, filming, editing, posting; not just what to do once you're already in front of the lens.

Is this the same as the old Camera Confidence course?

3

What equipment do I need?

4

Your phone. That's it. We'll talk through basic lighting and sound in week two, but nobody needs to buy anything to start.

Woman with short curly hair and glasses lying on a white fluffy rug, wearing an orange sleeveless top, with her mouth open and her hands clenched near her head.

Hi, Iā€™m Anastasia.

Recovering perfectionist. Proud nerd. Chronic overthinker turned camera confidence champion.
I believe your quirks are your superpower.

I help you be yourself on camera, in content and in front of clients. Boldly. Proudly. Joyfully.