Am I Hot Enough to Show Up Online? Beauty, Social Media & Business

13 Jan

In this first episode of the new No Grey Suits season, I’m talking about the thing we all think about but rarely say out loud: beauty, visibility, and whether you need to be conventionally attractive to show up online for your business.

Do you ever stop yourself from posting because you don’t look good enough today?

Maybe after the next haircut.
Maybe once you lose five kilos.
Maybe on a better lighting day.
Maybe… maybe… maybe… never.

Yes, humans are naturally drawn to beauty. That’s biology.
Yes, some people have it easier on camera.
But attention is not the same thing as trust.

In this episode, I unpack:
• why “just show up” advice often misses the mark
• how perfection keeps capable business owners quiet
• why relatability beats polish every time
• and how showing up as yourself builds trust with the right people

This conversation is for small business owners who are tired, passionate, capable, and done waiting for permission to take up space.

You are allowed to show up.
Even now.
Especially now.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Beauty Might Stop the Scroll, But Relatability Builds Trust
People may pause for aesthetics, but they stay for connection. The content that converts isn’t perfect, it’s human.

2️⃣ Perfection Creates Distance, Not Credibility
Over-polished content can unintentionally intimidate your audience. When people can’t see themselves in you, trust breaks down.

3️⃣ You Don’t Need to Earn the Right to Be Visible
Waiting until you look “better” only delays connection. Your audience doesn’t need flawless. They need real.

SUBSCRIBE & REVIEW

If this episode resonated with you, please subscribe and leave a review on Apple Podcasts or Spotify.
It helps more small business owners hear conversations like this.

Anastasia Geneave