How video marketing helps business
Let’s be real, scrolling is the new breathing. We all do it.
And if you’ve been putting off video marketing because “I hate being on camera” or “I don’t know what to say,” you’re missing out on the one thing that actually makes people stop scrolling—you.
Yes, you. Not your logo. Not your perfect Canva graphic. You.
People Buy From People, Not Pixels
Here’s the thing, video (of you) shortcuts the whole “trust-building” process.
When someone hears your voice, sees your expressions, and gets a sense of your personality, they connect faster.
It’s the difference between reading a dating profile and going on an actual date. The written bio might be neat and polished, but the spark? The connection? That only happens face-to-face (or camera-to-screen).
Video is basically speed-dating for your brand. It lets people know instantly if you’re their kind of human.
Your Vibe Does the Heavy Lifting
You can say all the right things in your captions and still feel meh online.
But when you show up on video—nervous laugh, hand gestures, messy bun and all—suddenly you’re real.
That’s what people respond to.
It’s not perfection. It’s presence.
Because when your audience sees you show up unapologetically, they think:
“If they can do it, maybe I can too.”
And that’s how influence (not influencER) starts—authentically, one honest video at a time.
Video Builds Trust Faster Than Any Other Format
Video isn’t just another marketing tactic—it’s trust on turbo mode.
Tone of voice: People can hear your passion.
Body language: They can see your confidence (or your genuine excitement).
Consistency: Every new video reminds them you’re still here, still doing the thing, still worth paying attention to.
The result?
When someone’s finally ready to buy, you’re already in their head (and heart) as the go-to person.
You Don’t Need Hollywood, Just Honesty
Let’s kill the myth right now: you don’t need fancy lighting, a $3,000 camera, or a videographer following you around.
You need:
A phone (yep, the one you’re probably holding right now)
Decent light (a window works wonders)
A clear message (say it like you would to a friend over coffee)
That’s it.
Done.
Post it.
The most powerful video marketing comes from showing up imperfectly but consistently.
Think relatable over refined, helpful over hyped.
Video Works Everywhere
One good video can work harder than a full week of posts:
Reels & TikToks for visibility
Stories for connection
YouTube for long-form authority
LinkedIn video for professional storytelling
Website or email for conversion magic
The Algorithm Loves Faces (And So Do Humans)
Every platform wants one thing: engagement.
And video gets more engagement than any other format because it makes people feel something.
It triggers curiosity, empathy, laughter—the things that keep humans glued to their screens.
And when the algorithm sees people sticking around, it rewards you with more reach.
So yes, showing your face literally tells the internet, “Hey, this content matters.”
It’s Not Just About Marketing—It’s About Confidence
Here’s the secret no one tells you: the more videos you make, the more confident you become in every area of business.
Pitching your services gets easier.
Networking doesn’t feel so awkward.
You finally sound like you when you talk about your work.
It’s like exposure therapy for self-doubt. Every time you hit record, you’re proving to yourself that you can do hard things, and that you don’t need to hide behind perfection to be taken seriously.
